Liberty University Direct Marketing Teams Win Awards
May 26, 2006

Four teams from the Communication Studies department were Collegiate Maxi prize winners in a competition organized by the Direct Marketing Education Foundation of Washington. This competition attracts entries from regional universities. The 2006 competition was from the United States Post Office “with a charge to develop an integrated campaign to solidify the brand image of direct mail and to improve its image with the leading marketing and advertising professionals.”

The Liberty team of Jamie Wyckoff, Kathryn Canfield, Joyanne Tomlinson and Liz DiGiorgio tied for the Bronze Award for their entry, “The Direct Route” in addition to winning the Guy Yolton Award for Creative Direct Mail. The Bronze Award was also won by a team of Jesse Holtzbach, Jessica Gilbert, Nick Kameno and John Lattanzio for their entry “So Happy Together.” The two Liberty teams that tied for Honorable Mention were Kari Kanagy, Rustin Brown, Michelle Gross and Jay Guthrie for their entry “Tried and True” and Jessy Butkovich, Derek Knight, Rebecca Pascoe and Jessica Prudich for their entry “Still Reaching-Still Reliable.”

“This is the third time LU has entered into this competition,” said faculty advisor, Professor Dan Henrich. “Last year we won one of the two Gold Collegiate Maxi’s and the Creative Award – this year the case study was much harder as it was a business to business project and much harder than business to consumer.” The awardees are honored at the 2006 DMAW Conference which is being held at the Marriott Wardman Park Hotel in Washington DC. The Sisk and Swain awards are to be given on Friday, July 14th at a catered luncheon and VIP reception afterwards.